Search Engine Optimisation

Imagine if the only road into Dubai was a single lane, 4WD dirt track. That would be stupid right?! So why is it that many web companies build fantastic websites that no one will ever find?

Search Engine Optimisation (SEO) cannot just be slapped on later, because it impacts on the very foundations and structure of a project. That’s why we think about SEO from day one, saving you money by doing it right first time.

Search friendly content

Content SEO is about having the right words in the right places. BUT, have you ever tried reading a site written with a purely SEO focus? Perhaps interesting to a search engine, but often meaningless dribble to a human. Words on your website need to:

Be easy to skim read
Explain your Unique Selling Points (USPs)
Be indexed by search engines for your target phrase(s)
Be professional and without spelling or grammatical errors
Have some degree of character
Be concise

Fernwood Technologies is one of the few web companies that can provide full, search friendly, web copy writing and editing services. Contact us now to discuss your content needs.

Link building

We do not submit your site to dodgy link programs that might get you thrown into Google hell. We do advise you on link building strategies, and where required, assist you in building sound, long term link partners.